"Mascotology" is the study of mascots. One of my favorite lessons is teaching students Art, using high school and college mascots, to show them how they might develop them into products like t-shirts. Google Search: Mascotology.

Sports Illustrated article on the poster (click the image to the right, to see the hi-rez version: "Poster Illustrates the Breaththaking Unoriginality of College Mascot Names"

Image of the mascot names poster